Versions
- 2024-08-02 (2)
- 2024-08-02 (1)
Keywords
Website
Health literacy
Digital platform
Health communication
Abstract
Introduction
Appropriate communication models are crucial in order to strengthen preventive and health promotion interventions via digital platforms. Today, 52.23% of the Italian population use the Internet as a source of health-related information. The aim of the “Insegna Salute” project was to create a website that would enable people to satisfy their health needs and increase their awareness in the field of prevention.
Methods
To create the website, a literature search was carried out to obtain an overview of online health communication before, during and after the Covid-19 pandemic.
Results
The investigation resulted in 26 sources regarding health communication, vaccine hesitancy, online health information seeking, visual identity, current digital and social trends and mis/disinformation. Our findings led to the definition of insegnasalute.it according to the one-to-many (screen-to-face) communication model and a user-centred design. The website will be organised in sections dedicated to the University Department's projects and preventive health issues. Tools such as Google Analytics and questionnaires will provide further insights and enable the platform to be updated.
Conclusions
In line with the preventive guidelines issued by the Italian Ministry of Health, new tools, such as “Insegna Salute”, integrate health knowledge with communication strategies. Addressing vaccine hesitancy and health prevention issues necessitates the use of effective strategies that foster trust-based relationships.
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